FirstString is the leading career technology company for nurturing the next generation of leaders in the workforce to find fulfillment and success. Our story begins with an UGA athlete and recruiting professional relentlessly determined to modernize the recruiting process to empower and elevate the collegiate athlete. We foster authentic connections between employers, universities and college athletes.
OUR MISSION
We reimagined the recruitment process for the digital age. We are on a mission to be the career technology company known for creating relationships with their pool of candidates and bringing humanity back to the hiring and job seeking process. We won’t stop until we’re on every student’s cell phone and university campus.
OUR VISION
Our vision is to provide a seamless and innovative job search experience for the next generation of leaders. We hope to create a world in which college athletes have a pool of resources to successfully transition them into the working world and thrive in positions they love.
MEET The firststring TEAM
Our best-in-class team consists of business leaders, former athletes, and seasoned HR professionals who are driving innovation across our business.

The difference between making a living and making a difference is what drives Barry. He started his career as a military officer and then transitioned into the pharmaceutical industry to work for Johnson & Johnson.
From there his success afforded him the opportunity to join Actelion, a start-up, rare disease Biotechnology company. After a successful tenure at Actelion he joined another Biotech start-up where he was responsible for the initial startup and management of the sales force. After 25 successful years in the health sciences industry, winning President’s Club or equivalent awards seven times, multiple CEO executive performance citations as well as being the most awarded Sales Director in corporate history, he transitioned to the Executive Recruiting sector. It was here that he found inspiration to build a better recruiting model. A technologically advanced model, designed to be extremely efficient, fair and cost appropriate while putting humanity back into the process dominated by AI. A platform that would make the static resume obsolete and change forever the recruiting industry for the new college graduate. FirstString was born.
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Tyler is a former Division 1 student athlete who competed for the University of Georgia on both the track team and served as a team captain for the cross-country team. As an athlete he found success through hard work, consistency, and leadership.
During his time at UGA, Tyler was a 3x SEC academic honor-roll recipient, multiple time SEC qualifier and scorer, as well as presented runner of the week by the SouthEastern Conference committee. Post-graduation, and with a degree in Consumer Economics, Tyler was eager to pursue a path down business with the inspiration to make consumers’ lives easier. Chasing his passion for professional sales, Tyler invested 9 months in the financial services industry at Capstone Financial LLC. When COVID-19 became a factor, Tyler experienced 1st hand what it was like to feel exposed and helpless in a competitive job market with little experience to compete for the best opportunities. Together Barry and Tyler realized that there are so many qualified and overlooked candidates that have extraordinary talents and passions for their work that were in the same position. They worked to develop a system that would enable new college graduates to win job interviews far outside of their experience level. Using this system, Tyler himself earned a job in the surgical device industry and is now one of the highest performers of his tenure in his company.
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Mark is a technologist with 15 years experience working with data, systems and operations. He is passionate about leveraging emerging technology, data and AI to improve every day life.
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Francisco is an actuarian, consultant, teacher and investment banker with 30+
years corporate experience in the United States and various Latin American countries.
Former McKinsey consultant, CFO of Mexico’s largest textile company and CEO of Mexico’s most relevant education financial institution.
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Jeremy is a psychologist, writer, educator, and behavioral change consultant. He has a Ph.D. in performance and sports psychology, having spent six years researching endurance athletes’ mental toughness, motivation, personalities, and physiology.
More recently, he has been working with therapists and coaches, sharing knowledge and learnings in the field of positive psychology to improve client, student, and employee wellbeing and performance.
Jeremy worked in IT and business in multiple specialist and management roles across risk, compliance, governance, and project management for several large financial organizations.
Jeremy is also an ultra-marathoner, regularly running long-distance events in Ireland, the UK, and beyond.
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Dr. Latif’s career has spanned 20+ years. She is a licensed psychologist, coach, therapist, researcher and writer. Love for learning and a thirst to know more has remained throughout her life. Most of all she enjoys enabling others to benefit from her wealth of psychological knowledge and expertise.
Dr. Latif’s doctoral research focused on stress, coping and social support amongst adolescents and young adults. This allowed her to understand the obstacles and barriers faced by young people, and alternatively their motivation, enthusiasm and resilience. This places her at a great advantage to understand the lived experiences of young college athletes that FirstString wishes to help and support.
Dr. Latif has worked in academic research involving projects with young people in education and the labor market, psycho-social aspects of genetics, pharmacy and pharmaceutical sciences, and long-term health conditions in adults. She progressed into establishing her own independent practice for the past 13 years. This has encompassed expert witness work, therapy, coaching, consultancy projects and writing articles and books. Dr. Latif now hopes to amalgamate her knowledge and experiences and develop ever-evolving opportunities for young college athletes at FirstString. This will be through original research, assessments of young people and employers, academic learning and mentoring opportunities and many, many more support avenues for those who decide to take up the fantastic recruitment opportunity through FirstString.
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A proven sales leader with 36+ years in the pharmaceutical/biotech industry. Competitive, Innovative, Inspiring, and Successful have been used to describe his leadership style.
Bo held positions in sales, training, sales management, marketing, and disease management at Bristol-Myers Squibb acquiring a broad base of knowledge and experience over 20 years. He transitioned to the biotech industry with Actelion Pharmaceuticals, a start-up company, building and leading his sales team to extraordinary success and leadership positions throughout the organization. He is co-owner of a real estate investment firm doing business in Georgia, North Carolina, South Carolina, and Florida. Bo completed his undergraduate work at the University of Florida. Competed in intercollegiate athletics: Baseball
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Partner With Us
Whether you’re an employer looking to hire your next great candidate or a university looking to boost your job placement rate and support collegiate athletes in their job search, FirstString offers it all.